Rajeev Jhawar leads Usha Martin to become the world’s leading manufacturers of wire rope
Usha Martin is one of the world’s leading manufacturers of wire rope. Established in the year 1960, today Usha Martin is a multi-unit and multi-product organization. The wire rope manufacturing facilities located in Ranchi, Hoshiarpur, Dubai, Bangkok and UK produce one of the widest ranges of wire ropes in the world. Rajeev Jhawar, the son of Brij Jhawar, is the managing director of Usha Martin Limited since May 19, 2018. He had completed his studies from London Business School. Rajeev Jhawar’s strong willpower is the backbone of Usha Martin.
Rajeev Jhawar, the son of Brij Jhawar, is the managing director of Usha Martin Limited since May 19, 2018. He had completed his studies from London Business School. Rajeev Jhawar’s strong willpower is the backbone of Usha Martin. Usha Martin, established in the year 1960, is a multi-unit and multi-product organization. The wire rope manufacturing facilities located in Ranchi, Hoshiarpur, Dubai, Bangkok and UK produce one of the widest ranges of wire ropes in the world.
Rajeev Jhawar’s Usha Martin is one of the largest manufacturers of wire ropes in the world and has the capacity to produce 300,050 tonnes of it per annum. The company has a global base of wire rope manufacturing, with facilities located in India, the UK, Dubai and Bangkok. For specific products, the company has collaborated with globally reputed companies like Gustav wolf of Germany, Joh. Pengg AG of Austria and Tesac wire ropes of Japan. Usha Martin is known for making a wide range of wire rope products, which have applications across the world.
The ropes manufactured by Rajeev Jhawar’s Usha Martin serve in some of the most critical applications across diversified industrial segments, which include oil & offshore, cranes, mining, elevators, aerials, fishing, conveyor belts and general engineering. Reliance, Adani, Coal India, Tata Steel, JSW, Otis, Vedanta, Hindalco, NTPC, Shell, Schindler, Fujitec, Mitsubishi, ThyssenKrupp and Total are among its coveted customers in India and overseas.
The first and foremost aim of Usha Martin Ltd. is to increase the value-added product-offering in their large basket. This will give them better profit margins. The influx of Covid had an adverse impact on the industry globally. But demand is still likely to remain strong, as massive infrastructure spending is projected, Rajeev Jhawar hopes.
The company’s global R&D centre in Italy is actively engaged in the design of wire ropes and uses property design software to develop products. The company also has a comprehensive R&D facility in its manufacturing unit at Ranchi. Product innovation that meets the customers’ needs is a continuous process for the company. Rajeev Jhawar led Usha Martin is a major supplier of several OEM’s. The market leader in India in wire ropes, Usha Martin has the capacity to produce a wide range — from 4.8 mm to 130 mm in diameter — of wire ropes. The USP of Usha Martin Ltd. is ‘diverse quality products that cater to large customers’. It is the concept of a ‘super market’, where one can pick up everything under one roof.
In addition to his position of Managing Director at Usha Martin Limited, Rajeev Jhawar holds 9 board and advisor roles including Director at Pars Consultancy & Services Pvt Ltd, Director at Usha Breco Realty Limited, and Director at Brunton Wire Ropes FZCO.